Based on the best selling Amazon book:
"Consumer Identity & Access Management: Design Fundamentals"
This course is based on the best selling consumer identity book by Simon Moffatt.
Published in January 2021, this is the first text on the concept of building digital identity platforms for external consumers, customers and citizens.
Consumer - or customer - identity and access management (CIAM) is a critical component of any modern organisation with digital services at its core.
If you used the Internet yesterday, you would very likely have interacted with a website that had CIAM at its foundation.
Making an online purchase, checking a bank balance, getting a quote for car insurance, logging into a social media site or submitting and paying an income tax return. All of those interactions require high scale, secure identity and access management services.
Poor Login and Registration Experiences Destroy User Happiness
We all remember poorly designed registration and login experiences. Complex passwords on mobile. Trying to login via your TV's remote control. Having to enter page after page of registration details.
Learn how to design seamless user flows for registration and login across a range of devices.
What Capabilities Are Needed from a CIAM Platform?
An external facing identity solution will need to deliver not only seamless and secure user experiences, but will also need to cater for Internet scale, consent management concerns, modern security controls and high availability. How to analyse and select vendors in this space?
What is the CIAM Life Cycle
The consumer life cycle covers a range of different stages, from the initial onboarding and proofing, through to secure MFA, consent management and privacy enabled data sharing.
How can you design such integrations?
How to Measure CIAM Success?
A well designed external identity and access management project will need a set of coverage, performance and effectiveness metrics that allows for the continual management and monitoring of the solution. This provides the foundation for better reporting, increased investment and iterative design.
- 2.1: Homegrown Solutions (19:43)
- 2.2: CIAM Capabilities of Specialist Providers (18:25)
- 2.3: Vendor Review IAM Solutions (12:51)
- 2.4: Vendor Review Marketing Solutions (13:22)
- 2.5: Vendor Review Amazon/Google/Microsoft (12:18)
- 2.6: Vendor Review Emerging Suppliers (15:42)
- 2.7: Future Trends (29:31)
- 2.8: Section Summary (5:46)
- 7.1: Why Metrics Matter (13:18)
- 7.2: Sample Metric: User Acquisition (5:28)
- 7.3: Sample Metric: Shopping Cart Abandonment (5:56)
- 7.4: Sample Metric: Agent Assisted Support (7:04)
- 7.5: Sample Metric: Compliance Cost Reduction (6:53)
- 7.6: Sample Metric: Data Breach Reduction (6:55)
- 7.7: Section Summary (4:06)
Your Instructor: Simon Moffatt
Simon has over 22 years experience working within the broader identity and access management space. A published author and contributor to identity standards at the likes of NIST and the IETF, he is regularly asked to present at conferences, contributes to media and co-hosts The Week in Identity podcast.
He is founder of The Cyber Hut - an industry analyst and advisory firm.
He is a CISSP, CCSP, CEH and CISA and has a Post Graduate Diploma in Information Security from Royal Holloway University of London.
He is a Fellow of the Chartered Institute of Information Security.